The #1 CRM Software Suite For Pool & Spa
Contractors Is Builder Prime
The CRM, Estimating & Production Management Tools
You Need To Increase Productivity & Profits.
Is it time to take your pool and spa business to the next level? Builder Prime is the contractor-specific software suite that can help you get it done in a quicker, smarter, and more reliable way. Why? Because it contains the CRM and estimating and production management tools you need to succeed… all in one single program.

How Builder Prime Helps You Manage & Grow
Your Pool & Spa Business
Never Lose Track Of A Lead
Like with any other home improvement business, good pool and spa leads won’t just fall into your lap. They can be tough and expensive to secure. That’s why it’s so to make sure NONE of them slip through the cracks.
With Builder Prime, this is something you won’t need to worry about. Cutting-edge lead-tracking technology automatically follows, updates, and advances leads as they flow through your sales pipeline. You’ll NEVER lose a lead, and you’ll ALWAYS know where every one of them is in your sales process.
Automated, Foolproof Follow-Up
After getting your lead tracking in perfect working order, the next part of the equation is following up at the right time and in the right ways.
As leads and customers progress through your sales and production pipelines, Builder Prime prompts you to follow up at the exact right moments… or does the follow-up FOR you. From text messages to emails, your entire follow-up process can be 100% automated.
Regardless of how you set up Builder Prime, one thing will become certain as soon as you implement it: more leads are going to become sales, and more customers will become referrals and 5-star reviews.
Streamlined Scheduling Tools
Another great aspect of Builder Prime is that it doesn’t matter how many teams or employees you have. Whether it’s one team or ten, the comprehensive scheduling tools keep your sales, marketing, and production teams running smoothly.
The interface is cutting-edge yet simple to use, with drag-and-drop calendars so you can assign, reassign, and reschedule tasks with ease. Automated reminders help ensure your employees never miss meetings. In-depth Gannt charts let you know every detail of every project. And advanced customization settings give you complete control of permissions and processes.
Powerful Estimation Capabilities
If you’re handing potential customers estimates and contracts on poorly formatted barebones Word documents, it’s time to change. For substantial projects like a new pool or spa, homeowners NEED assurance that they’re dealing with a professional company.
Builder Prime makes it easy to create gorgeous, well-branded, and professional-looking estimates, contracts, and invoices. With full customizability, you can polish and perfect your documentation to look how YOU want them to look. Plus, it looks great on mobile devices and allows you to capture signatures electronically.
Automated, Accurate Reporting
The only way to experience true company growth is to make decisions based on ACCURATE data. If you’re running your business based on incomplete or incorrect information, you can’t TRULY know if you’re making the best choices.
With Builder Prime, your company’s Key Performance Indicators (KPI) will be fluidly tracked with down-to-the-decimal accuracy. You never have to worry about the number crunching; it’s all 100% automated. This way, you have clear reports on leads, sales, marketing, and production fueling the moves you make.
Unrivaled Workflow Automation
Have you noticed that most CRM programs are put together in a general sort of way so they appeal to as many users as possible? One of the downsides to this approach is that they can take a long time to set up, and potentially cost big bucks… yet STILL not work exactly the way they should.
This is why Builder Prime wasn’t built for just anyone, but for contractors like you. From the moment it’s implemented, Builder Prime begins operating with proven, automated workflows. That means no cumbersome, costly setup. Then, as needed, you can easily fine-tune settings so it’s an absolutely perfect fit for your operations.
Comprehensive Production Management
More than contractor-specific CRM software, Builder Prime is also a comprehensive production management program.
Easily schedule your installation teams. Manage bidding and purchase orders for subcontractors. Keep tabs on your teams in the field with a GPS time clock. Process payments online. And much more.
Bottom line: Builder Prime has all the tools you need to manage production and grow your pool and spa company.
Choose How You’d Like To Take
Builder Prime For A Test Spin
Contractor Reviews Of Builder Prime CRM Software
Builder Prime Demo Video
Builder Prime FAQ
How Is Builder Prime Different From Other Contractor CRM Software?
As a pool and spa builder, you get more than just CRM tools. You get transformational CRM, estimating, and production management software… all working together seamlessly in one program.
Take a look at how Builder Prime compares to other software solutions:
What Does Builder Prime CRM Software Cost?
Builder Prime plans start at just $79 a month. Visit our Pricing page to dig into the various plans we offer and see which is a perfect fit for your company.
What Contractor Apps Does Builder Prime Integrate With?
Builder Prime integrates with the popular apps contractors use most, including Angi Ads (formerly Angie’s List), Angi Leads (formerly Home Advisor), CompanyCam, QuickBooks Online, QuickBooks Desktop, Google Calendar, Apex Chat, and plenty more. See the full list of apps on our Apps & Integrations page.
What Size Companies Does Builder Prime Work For?
Whether you have one team in the field or ten, Builder Prime is designed for every pool and spa company. It doesn’t matter how big the company currently is. From day one, it will seamlessly integrate into your processes and procedures to save time and grow.
Can I Try Builder Prime CRM Software For Free?
Absolutely. Go ahead and give everything Builder Prime can do a try with a Free 14-Day Trial. For two weeks you can give it a test drive and explore the possibilities. No credit card or commitment required.
If any questions pop up before, during, or after your trial, all you have to do is reach out to us. We’re glad to take the time to talk to you about Builder Prime in as much detail as you’d like!
Have More Questions?
Choose How You’d Like To Learn More
About Builder Prime

Like with any other home improvement business, good pool and spa leads won’t just fall into your lap. They can be tough and expensive to secure. That’s why it’s so to make sure NONE of them slip through the cracks.
With Builder Prime, this is something you won’t need to worry about. Cutting-edge lead-tracking technology automatically follows, updates, and advances leads as they flow through your sales pipeline. You’ll NEVER lose a lead, and you’ll ALWAYS know where every one of them is in your sales process.
After getting your lead tracking in perfect working order, the next part of the equation is following up at the right time and in the right ways.
As leads and customers progress through your sales and production pipelines, Builder Prime prompts you to follow up at the exact right moments… or does the follow-up FOR you. From text messages to emails, your entire follow-up process can be 100% automated.
Regardless of how you set up Builder Prime, one thing will become certain as soon as you implement it: more leads are going to become sales, and more customers will become referrals and 5-star reviews.


Another great aspect of Builder Prime is that it doesn’t matter how many teams or employees you have. Whether it’s one team or ten, the comprehensive scheduling tools keep your sales, marketing, and production teams running smoothly.
The interface is cutting-edge yet simple to use, with drag-and-drop calendars so you can assign, reassign, and reschedule tasks with ease. Automated reminders help ensure your employees never miss meetings. In-depth Gannt charts let you know every detail of every project. And advanced customization settings give you complete control of permissions and processes.
If you’re handing potential customers estimates and contracts on poorly formatted barebones Word documents, it’s time to change. For substantial projects like a new pool or spa, homeowners NEED assurance that they’re dealing with a professional company.
Builder Prime makes it easy to create gorgeous, well-branded, and professional-looking estimates, contracts, and invoices. With full customizability, you can polish and perfect your documentation to look how YOU want them to look. Plus, it looks great on mobile devices and allows you to capture signatures electronically.


The only way to experience true company growth is to make decisions based on ACCURATE data. If you’re running your business based on incomplete or incorrect information, you can’t TRULY know if you’re making the best choices.
With Builder Prime, your company’s Key Performance Indicators (KPI) will be fluidly tracked with down-to-the-decimal accuracy. You never have to worry about the number crunching; it’s all 100% automated. This way, you have clear reports on leads, sales, marketing, and production fueling the moves you make.
Have you noticed that most CRM programs are put together in a general sort of way so they appeal to as many users as possible? One of the downsides to this approach is that they can take a long time to set up, and potentially cost big bucks… yet STILL not work exactly the way they should.
This is why Builder Prime wasn’t built for just anyone, but for contractors like you. From the moment it’s implemented, Builder Prime begins operating with proven, automated workflows. That means no cumbersome, costly setup. Then, as needed, you can easily fine-tune settings so it’s an absolutely perfect fit for your operations.


More than contractor-specific CRM software, Builder Prime is also a comprehensive production management program.
Easily schedule your installation teams. Manage bidding and purchase orders for subcontractors. Keep tabs on your teams in the field with a GPS time clock. Process payments online. And much more.
Bottom line: Builder Prime has all the tools you need to manage production and grow your pool and spa company.
Builder Prime For A Test Spin
How Is Builder Prime Different From Other Contractor CRM Software?
As a pool and spa builder, you get more than just CRM tools. You get transformational CRM, estimating, and production management software… all working together seamlessly in one program.
Take a look at how Builder Prime compares to other software solutions:
What Does Builder Prime CRM Software Cost?
Builder Prime plans start at just $79 a month. Visit our Pricing page to dig into the various plans we offer and see which is a perfect fit for your company.
What Contractor Apps Does Builder Prime Integrate With?
Builder Prime integrates with the popular apps contractors use most, including Angi Ads (formerly Angie’s List), Angi Leads (formerly Home Advisor), CompanyCam, QuickBooks Online, QuickBooks Desktop, Google Calendar, Apex Chat, and plenty more. See the full list of apps on our Apps & Integrations page.
What Size Companies Does Builder Prime Work For?
Whether you have one team in the field or ten, Builder Prime is designed for every pool and spa company. It doesn’t matter how big the company currently is. From day one, it will seamlessly integrate into your processes and procedures to save time and grow.
Can I Try Builder Prime CRM Software For Free?
Absolutely. Go ahead and give everything Builder Prime can do a try with a Free 14-Day Trial. For two weeks you can give it a test drive and explore the possibilities. No credit card or commitment required.
If any questions pop up before, during, or after your trial, all you have to do is reach out to us. We’re glad to take the time to talk to you about Builder Prime in as much detail as you’d like!
About Builder Prime