Builder Prime Privacy Policy

(Last Updated: 9/16/2024)

WELCOME!

Builder Prime, Inc. (“Builder Prime,” “we,” “our”, or “us”), recognizes the importance of your personal privacy and is committed to respecting it. This Privacy Policy (“Privacy Policy”) explains how we collect, use, and disclose your information when you use our website located at www.builderprime.com, our products and services (including Builder Prime’s web-based applications, tools, and platforms that you have subscribed to at www.builderprime.com or that we otherwise make available to you, and are developed, operated, and maintained by us (the ”Builder Prime Subscription Service”)), and any other sites or services that link to this Privacy Policy (collectively, the “Services”) or interact with us offline regarding the Services.

We ask that you take the time to read this Privacy Policy carefully. By using our Services, you agree to this Privacy Policy and our Terms of Service (“Terms of Service”). If you do not agree with this Privacy Policy or the Terms of Service, please do not use the Services.

Table of Contents

1. Important Information for Users

2. Changes to this Privacy Policy

3. What information is collected from me?

4. How does Builder Prime use my information?

5. With whom does Builder Prime share my personal information?

6. What are my information choices?

7. Security and Retention

8. State-Specific Privacy Disclosures and Rights

9. Contact Us

1. Important Information for Users

United States & Canada Only

The Services are intended for access and use in the United States & Canada only. If you choose to access the Services from outside the United States or Canada, your personal information will be transferred to, and processed, in the United States and may be transferred to and processed by Builder Prime, our affiliates, and our service vendors in other countries where data protection laws differ. We make no representation that the Services, the contents thereof, or the specific functionality are appropriate or available for use outside the United States or Canada, or otherwise comply with any laws, rules, and regulations outside of those jurisdictions.

Age Eligibility

The Services are not intended for individuals under 18 years of age, and we do not knowingly solicit or collect personal information from individuals under 18 years of age in connection with the Services. If you believe we have collected information from such an individual, you may directly request the deletion of such information by contacting us.

Representations & Warranties

If you are using the Services on behalf of another party (including a Customer or Client as defined below), you represent and warrant that: (i) you have all rights, consents, and permissions to do so; and (ii) that you have obtained such party’s express consent and agreement to this Privacy Policy and the Terms of Service. In the event that any subscribing entity and/or third party alleges that they were unaware of or did not consent to this Privacy Policy and/or the Terms of Service, you acknowledge and agree that Builder Prime is not responsible for any such activities (including any damages resulting therefrom), and that you will hold harmless Builder Prime from any such damages in accordance with the Terms of Service.

2. Changes to this Privacy Policy

We encourage you to review this Privacy Policy whenever you access the Services to make sure that you understand our information collection, use, and disclosure practices. We may change this Privacy Policy from time to time and will indicate when changes have been made by revising the date at the top of this Privacy Policy. Your use of the Services, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. If we make material changes to this Privacy Policy, we will endeavor to provide you with additional notice of such changes by sending you an email at the last email address that you provided us, or by prominently posting notice of the changes on the Services. If you do not agree with any changes we make to this Privacy Policy, please stop using the Services.

3. What information is collected from me?

Information That You Provide to Builder Prime

Builder Prime may collect information that you provide when you use the Services, such as when you:

(1) create an account or subscribe to the Services;

(2) communicate with Builder Prime through the Services, including to send questions or comments via email, live chat, or phone to Builder Prime customer support;

(3) fill out online surveys, questionnaires, or inquiry forms;

(4) opt-in to receive and engage with our email alerts, text message services, and/or other promotional communications;

(5) participate in promotions or other marketing activities;

(6) otherwise engage with Services, including the Builder Prime Subscription Service.Information we may collect directly from you directly includes your name, address, phone number, email address, and any other information you provide. We may also collect payment and billing information, such as a billing contact or billing address, if you register for paid Services. We use secure third-party payment service providers to manage payment processing, which is collected through a secure payment process.

Information Builder Prime Processes on Behalf of Customers When They Use the Builder Prime Subscription Service

The Builder Prime Subscription Service enables our subscribers (“Customers”) to create, export and share sales, marketing, and customer service content and otherwise interact with their employees, subcontractors, vendors, service providers, client prospects, and actual clients (“Clients”). When Customers use the Builder Prime Subscription Service, they may collect personal information from or about such Clients.

Builder Prime does not control the content developed by Customers or the information, including any personal information, that Customers may choose to collect, store, or otherwise process using the Builder Prime Subscription Service. Our Customers control, and are fully responsible for, all content created and any and all information that they collect, store, and/or process using the Builder Prime Subscription Service, and for ensuring that such collection, storage, use, and/or processing activities comply with all applicable laws, rules, and regulations, including any obligation to provide notice and/or obtain consent prior to transferring the personal information to Builder Prime for processing purposes. Builder Prime is a processor acting in accordance with our Customers’ instructions as set forth in our Terms of Service.

Information Builder Prime Automatically Collects and Processes when You Use the Services

When you access or use our Services, we may also automatically collect information about your visit (collectively, “Online User Activity”). When you visit our Services, the personal information we collect is your computer’s Internet Protocol (“IP”) address and/or your device’s unique identification number, which we use for the support of our internal operations. Other information we and our service providers may collect includes your operating system, access times, browser type and language, approximate geographic location, and the URL of the website you visited before navigating to our Services. If you access our Services via a mobile device, we may also collect your device make and model, mobile carrier, operating system version, language your device is set to, mobile web browser type and version, the country in which you are using your device, and non-personal analytics and statistical data regarding use of the Services (e.g., number of users, sessions, frequency of use, retention, and approximate location).

To collect this Online User Activity, we use various technologies, including the following:

Cookies: Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. For more information about cookies, and how to disable them, please see “What are my information choices?” below.

Clear GIFs: Clear GIFs, sometimes called “web bugs” or “web beacons,” are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.

Log Files: Log files record website activity on our Services and enable us to gather statistics about our users’ browsing habits. These entries help Builder Prime determine (among other things) how many and how often users have accessed or used our Services, which pages of our Services they’ve visited, and other similar data.

Do Not Track (DNT) Signals: Your browser may allow you to set a Do Not Track (DNT) signal indicating that you do not wish your online activity to be tracked. Currently, our system does not support and cannot act on DNT signal headers that we may receive. However, the choices that we provide you concerning collection and use of your personal information will continue to operate as described in this Privacy Policy.

Although certain information gathered by these technologies may not be personal information, we may associate the information we collect from these technologies with other personal information that you provide for the purposes described in this Privacy Policy.

Information We Collect from Other Sources

We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you connect with us on a social media service or log into a Builder Prime account using a third-party “social sign on”, we may have access to certain information from that party, such as your name, account information and friends, in accordance with the authorization procedures determined by such third-party social networking site. We may also collect information about you from our trusted partners in order to contact you to provide you with advertising or promotional materials we believe is relevant to you, including information about new content, features, and enhancements, and other relevant services of Builder Prime and our select partners that we think may be of interest.

Third-Party Integrations in the Builder Prime Subscription Service

The Builder Prime Subscription Service offers third-party integrations that you may choose to enable. A list of these third-party integrations is available here, which may be updated from time to time. These third-party integrations may ask for certain permissions, e.g., to access data or send information to your Builder Prime account, in order to function.If you choose to enable a third-party integration, Builder Prime may collect and/or receive information about your use of the third-party integration (e.g., frequency of use, duration of use, etc.). By way of example, but not limitation, we offer:

  • Email and Calendar Integrations (Google, Microsoft, etc.): By enabling these third-party integrations, Builder Prime will have permissions to access your email account (to import and/or export emails in association with your Builder Prime Subscription Service account) and calendar (to associate events with contacts in your Builder Prime Subscription Service account and/or create calendar events).
  • Loan/Financing Integrations (GreenSky, Wisetack, etc.): By enabling these third-party integrations, Builder Prime will receive certain information to deliver the Builder Prime Subscription Service, including loan approval status, credit limit, transaction information, and other loan details.
  • Payment Processor Integrations (Stripe, Payabli, etc.): By enabling these third-party integrations, Builder Prime will have permissions to access payment data (e.g., payment status, amount). Builder Prime does not directly collect payment card or bank account information processed through these integrations.

It is your responsibility to review any third-party integrations you authorize and/or enable. Builder Prime is not responsible for the practices of any third-party integrations offered in connection with the Services. Your use of any third-party integrations is subject to the third parties’ privacy policies, terms of service, and any other related documentation and we encourage you to review the third parties’ privacy policies, terms of service, and related documentation in advance.

4. How does Builder Prime use my information?

Use of Information

We use personal information collected through our Services for the purposes described in this Privacy Policy or as otherwise disclosed to you on or in connection with our Services. For example, we may use your information to:

  • Provide our Services to you, including to operate our websites, maintain customer records, and send you advertising or promotional materials, including information about new products, contests, features and enhancements, special offers, and other events of interest from Builder Prime and our select partners;
  • Operate and improve our Services, including by linking or combining your information with other information we get from third parties;
  • Send you technical notices, updates, security alerts and support and provide administrative messages, such as changes to this Privacy Policy or our Terms of Service;
  • Respond to your comments, questions, and requests and provide customer service;
  • Analyze and enhance our communications and strategies (including by identifying when emails sent to you have been received and read);
  • Monitor performance of the Services, overall usage of the Services and user retention rates, track how users are engaging with the Services, identify which website features are least and most utilized, identify problem areas within the websites, and inform design development for future application updates;
  • Comply with and enforce as needed applicable legal requirements, industry standards, our policies and our contractual rights; and
  • Carry out any other purpose conveyed to you at the time the information was collected.

We may also use or share information in an anonymized or aggregate manner for many purposes such as research, analysis, modeling, marketing, and improvement of our Services. We also may make use of technological advances, including but not limited to artificial intelligence (AI) and/or machine learning, in order to deliver, build, personalize, and improve our Services. As discussed in more detail below, you have choices about how and whether we process some of your information.

5. With whom does Builder Prime share my personal information?

Sharing of Information

We do not share your personal information with third parties other than as described in this Privacy Policy or in connection with the Services, including:

  • Consent: With your consent, including if we notify you through our Services that the information you provide will be shared in a particular manner and you provide such information;
  • Service Providers: With third party vendors, consultants, and other service providers who are working on our behalf and need access to your information to carry out their work for us (for example, to assist us with payment processing, data analytics, marketing, website hosting, advertising, artificial intelligence (AI) and/or machine learning, and technical support). We require these entities to maintain the confidentiality, security, and integrity of the personal information they obtain from us;
  • Marketing Partners: With third parties, including trusted partners, for Builder Prime’s own marketing purposes and those affiliates’ and third parties’ own business purposes, including direct marketing purposes (residents of certain U.S. states have certain rights set forth in the section entitled “State-Specific Privacy Disclosures and Rights”);
  • Compliance and Safety: When we believe it is necessary or appropriate to: (i) comply with applicable law or legal process or to respond to lawful requests or legal authorities; (ii) protect the rights and property of Builder Prime and our employees, agents, users and other third parties, including to enforce our agreements, policies, and terms of service and protect against fraudulent, abusive, inappropriate, or unlawful use of our Services; and (iii) protect the safety of Builder Prime, our users or any third party;
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, bankruptcy or reorganization, financing or acquisition of all or a portion of our business to another company; and

We may also share aggregated information and information that does not identify you without restriction, including through the Services.

Social Sharing Features

The Services may offer third party social sharing features and other integrated tools, which let you share actions you take on our Services with other media, and vice versa. The use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides these features. The third party provider may also collect other information in connection with your use of their features, including your IP address, which page you are visiting on our Services, and may set a cookie to enable the features to function properly. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

Linking to Third Party Sites

To provide relevant information not found on our Services and to allow you to interact with other websites and/or applications in which you may have accounts, Builder Prime may provide links to third-party websites or applications, including links that allow you to login from our Services to third party websites. Your use of these third-party websites and/or applications is subject to the third parties’ privacy policies and terms of service, and we encourage you to read the third parties’ privacy policies and terms of service before submitting personal or other information or using the websites and/or applications.

6. What are my information choices?

Regarding Updates and Corrections to Personal Information

If you have registered with our Services, you may at any time review, correct and/or update the contact information we have for you by either visiting the account details section of the applicable Service or by contacting the Builder Prime support team at support@builderprime.com. If you choose to send us an email, please be sure to include in your message the name of Service you registered with and the email address you used to register so that we can verify your request. We will respond to all requests as soon as possible.

Regarding Cookies

You can decide whether or not to accept cookies through your internets browser’s settings. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. You can also request updates to your cookie preferences by emailing us at privacy@builderprime.com.We use the following types of cookies:

  • Essential cookies are required for providing you with features or services that you have requested. For example, certain cookies enable you to log into secure areas of our Services.
  • Functional cookies are used to record your choices and settings regarding our Services, maintain your preferences over time, and recognize you when you return to our Services. These cookies help us personalize our Services for you. Disabling these cookies may make certain features and services unavailable.
  • Analytical Cookies allow us to understand how visitors use our Services, such as collecting information about the number of visitors to the Services, what pages visitors view on our Services, and how long visitors are viewing pages on the Services. These cookies also help us measure the performance of our advertising campaigns in order to help us improve the Services’ content for those who engage with our advertising.
  • Advertising cookies collect data about your online activity and identify your interests so that we can score leads and provide you with web and email content that we believe is relevant to you.

Regarding Promotional Communications

You may opt out of receiving promotional emails, text messages, or mail from Builder Prime by declining to receive such communications at the time of registration or at the time you otherwise provide the information to us. You may also opt-out of receiving promotional emails or text messages by following the opt-out instructions included in the communication. You may also contact us to make a request to opt-out of promotional communications at marketing@builderprime.com. If you opt-out, we may still send you transactional or relationship messages, such as emails about your account or our ongoing business relations.

Regarding Analytics and Interest-Based Advertising

To opt out of us processing your data for targeted or cross-context behavioral advertising, please contact us at privacy@builderprime.com. Please note that opting out of targeted advertising from Builder Prime in this way will only stop targeted ads that use our marketing data. You must opt out of other companies’ targeting methods to stop others from sending you targeted advertising.

Google provides tools to manage the collection and use of certain information by Google Analytics at tools.google.com/dlpage/gaoptout.

Some of the companies we work with to provide you with targeted advertising participate in the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”). For more information about the targeted advertising provided by these companies, and how to opt out of having your information used in this way by these companies, please visit: www.aboutads.info/choices for opt out for DAA participating companies or https://www.networkadvertising.org/choices for opt out for NAI participating companies. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).

You may also limit our use of information collected from or about your mobile device for purposes of serving online behavioral advertising to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices).

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. Builder Prime is not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any third-party statements regarding opt out options or programs.

7. Security and Retention

Builder Prime has established protocols and procedures designed to protect your personal information against loss, misuse and unauthorized access, disclosure, alteration and/or destruction. For example, Builder Prime employs encryption and other security measures where reasonable and appropriate, and strives to provide only those employees performing a legitimate business function with access to users’ personal information. Please be aware, however, that no security measure is ever perfect or impenetrable. For more tips and information on how to protect your privacy online, please visit www.ftc.gov/privacy.

Builder Prime retains your information for as long as reasonably necessary, including (i) for business purposes, including to provide you with our products and services, to support your account, and for the other purposes we use your information as described in this Privacy Policy; and (ii) to comply with our legal obligations, resolve disputes, and enforce our agreements. We may also retain archived or back-up copies of your information for a reasonable period of time.

8. State-Specific Privacy Disclosures and Rights

Certain U.S. states, including California, Colorado, Connecticut, Montana, Oregon, Texas, Utah and Virginia, provide residents of the state with additional privacy rights, including rights to (i) access the personal information we have collected about you; (ii) correct inaccuracies in your personal information; (iii) receive personal information we have about you in a readily usable format; (iv) request deletion of your personal information; and (v) to opt-out of processing your personal information for targeted advertising or sales of personal information. The exact scope of these rights may vary by state and may be subject to exceptions.

Builder Prime does not generally “sell” information for monetary consideration, as the term is traditionally understood. However, we may exchange personal information with trusted partners, including for their own direct marketing purposes and to provide you with information on products and services we think may be of interest to you. We also may share Online User Activity with third parties who provide cookies and other tools described in the “Information We Collect Automatically From You.” section above for enhanced website functionality, analytics and targeted advertising purposes.

To exercise your privacy rights, including to instruct us not to process your personal information for targeted advertising, share your personal information with third parties for direct marketing purposes, or exchange your personal information for anything of value (now or in the future) please email us at privacy@builderprime.com.

Only you, or an agent legally authorized to act on your behalf, may make a request related to your personal information. We will make every effort to respond to your request within 45 days from when you contact us. After submitting a request, we may ask you to provide information that will enable us to verify your identify in order to comply with your request. Please note that we may deny an opt-out request if we have a good faith, reasonable belief that the request is fraudulent. Further, in many instances, Builder Prime does not collect types of personal information that enable us to identify you. As such, if we do not have information that permits us to verify your identity, we may deny your requests to know or delete. To appeal our decision regarding a request related to your privacy rights, you may email us at privacy@builderprime.com.

9. Contact Us

If you have questions or concerns regarding this Privacy Policy, please contact us using the following contact information:

Builder Prime, Inc.

8181 Arista Pl

Unit 100 Ofc 504

Broomfield, CO 80021-7916



Phone: 917.336.3375

Email: privacy@builderprime.com