Builder Prime vs. MarketSharp

Contractors Switching from MarketSharp to Builder Prime are Ready to Grow and Scale their Businesses

Builder Prime and MarketSharp are two of the most popular CRM software solutions for home improvement contractors. But which one is the best fit for your company?

No matter if you’re selecting a CRM for the first time or considering switching from MarketSharp to Builder Prime – here’s what you need to know…

What is MarketSharp? 

Developed back in 1988, MarketSharp is one of the first CRM (Customer Relationship Management) software systems created specifically for the home improvement industry. 

At its time, MarketSharp’s software for remodeling companies was revolutionary. Over the past few decades, they found their way into thousands of home improvement companies. 

Differences Between Builder Prime And MarketSharp

Lead To Sales Pipeline

MarketSharp has only three total marketing and sales categories: Lead, Prospect, and Customer. Everything is classified into one of these groups, including lost leads and canceled sales. The status of every lead, prospect, and customer in MarketSharp must be tracked and updated manually.

On the other hand, Builder Prime is the home improvement industry’s only all-in-one business management platform. Builder Prime automatically categorizes leads for you from start to finish, giving you and your team an easy-to-read snapshot of who needs to be followed up with and how.

Builder Prime Keeps Your Team on the Same Page with these Default Lead Categories:

  • Lead Received
  • Appointment Not Set
  • Appointment Set
  • Appointment Canceled
  • Appointment Confirmed
  • Lead Issued
  • No Demo
  • Demo
  • Estimate Sent
  • Demo / No Sale
  • Job Sold
  • Job Canceled
  • Job In Progress
  • Customer

Of course, you can customize Builder Prime’s lead categories to your business, so they are 100% tailored to your repeatable systems and processes. 

You won’t find this level of detail combined with customization with any other home improvement industry CRM.

Plus Builder Prime Does Way More Than Just Track Leads

Builder Prime automatically updates jobs as they advance through sales, production, and post-production. You always know exactly when and how to follow-up with leads, customers – and even your team.

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Compare Workflow Automation & Reporting

MarketSharp is driven by manual data entry. This means you or someone in your company must maintain your data consistently—preferably daily—to ensure your key performance indicators (KPIs) and reporting are up to date.

Builder Prime has built-in, automated workflows that help you respond to leads quickly, nurture them through your sales process, and provide them with an excellent customer experience. Builder Prime also automatically tracks all of your KPIs from day one. You always have 100% precise, up-to-the-second reporting because the system updates and calculates your numbers for you. When you choose Builder Prime, you’re using cutting-edge technology that reduces manual labor, eliminates inefficiencies, and protects your bottom line. 

When you’ve got Builder Prime, asking your team if they updated the CRM is a thing of the past. Period.

Compare Estimation Capabilities

Creating an estimate in MarketSharp requires the use of third-party apps that are compatible with their CRM software. The estimates you create in the external program can be synced to your MarketSharp account. While it can be done, some contractors dislike the clunkiness of flipping between apps.

With Builder Prime’s built-in estimating software, it’s easy to create detailed estimates. Our Price Book lets you pre-set your rates for everything, and you don’t have to flip back and forth between your CRM and your estimating software. 

By having estimating baked right into Builder Prime’s software, there’s no need to use a separate program simply to generate an estimate.

Compare Production Management

MarketSharp comes equipped with plenty of CRM tools. But like other contractor CRM solutions, it lacks the features needed for true production management.

‍Builder Prime is the home improvement industry’s only all-in-one business management solution, which includes a comprehensive production management software. 

It contains every tool you need to take total control of your production team:

  • Subcontractor management
  • Streamlined drag-and-drop scheduling calendars for sales and production (plus in-depth Gantt charts)
  • Detailed job costing and profit reporting
  • GPS time clock
  • Invoicing and online payments
  • Customizable project status/milestone tracking (to know what kinds of follow-ups are required externally and internally)

What’s more, the transition from sales to production is 100% automated. Your production team instantly has access to all preexisting data about the job. 

Nothing slips through the cracks, and everyone is fully informed.

User Interface & Support

MarketSharp offers training, seminars, and phone support for its clients. While designed for the home improvement industry, the software requires a bit of setup before it can start working within the average contractor’s operations.

Builder Prime sets home improvement businesses up for success by providing all of the following:

  • Comprehensive onboarding support
  • Quick and helpful answers with same-day email response times
  • Live chat assistance
  • Customized training plans
  • And MUCH more

“I don’t think of them as a vendor, I think of them as a partner.”

Watch to Discover Bath Fitter’s Experience with Builder Prime

Builder Prime is designed to be used from day one. In fact, you can start exploring it right now with a free trial.

The default settings in Builder Prime were created based on the workflows of actual contractors. This allows you to start using the software immediately while easily fine-tuning any settings as necessary.

How to Choose the Right CRM for Your Home Improvement Business

While MarketSharp has a substantial number of CRM-related tools for home improvement businesses, Builder Prime is the swiss army knife of contractor software. From lead to job completion and beyond, Builder Prime helps scale home improvement businesses with all-in-one business management  software that can’t be beat.

Explore all Builder Prime has to offer with a 100% risk-free trial or live demo.

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