How Privacy Fence Company of West Michigan Achieves 100% Growth with Builder Prime
case study overview
The Company
Privacy Fence Company of West Michigan provides maintenance-free, high-quality fencing solutions with industry-leading warranties.
The Challenge
Initially using Jobber, the company struggled as it scaled. The limited reporting tools left them blind to key metrics like profitability and lead conversions, forcing hours of manual data tracking and hindering their growth.
The Solution
Builder Prime streamlined operations with robust reporting, lead management, and real-time profit tracking. Its best in class support team provided expert assistance that helped transform the company’s efficiency and profitability.
The Payoff
Builder Prime helped Privacy Fence Company of West Michigan drive significant growth, including a 30% increase in closing rates, a 35% increase in NSLI (net sales per lead issued), doubling jobs sold, 29% higher average sales, and a boost from 15% to 47% gross profit margin.
The Company
Privacy Fence Company of West Michigan is a leading provider of maintenance-free fencing solutions in the Grand Rapids area. Specializing in long-lasting, high-quality fences with industry-leading warranties, the company built its reputation on durability and trust. However, as the company experienced rapid growth, owner Daniel Beattie realized their existing tools did not fit their operational demands as they scaled.
The Challenge
When Privacy Fence Company of West Michigan first opened its business, it used Jobber, which suited its needs as a small startup operation. However, as the business grew, Jobber’s limitations became glaringly apparent. There were no meaningful reporting capabilities, leaving Daniel and his team blind to essential information like supplier costs, lead conversion rates, and overall profitability. Managing operations required numerous hours spent on spreadsheets and manual calculations, which bogged down growth efforts and consumed much of their valuable time. Daniel described it as “spending more time trying to figure out our numbers than actually growing our business.”
The Solution
After hearing glowing recommendations of Builder Prime from his wife and industry expert, Megan Beattie, a renowned home improvement consultant, and seeing Builder Prime at trade shows, Daniel decided to make a change. The implementation process was seamless, and Builder Prime’s team quickly set up the system for the company. Within days, Privacy Fence Company of West Michigan was using a CRM that delivered the functionality they desperately needed to scale and expand their operations.
Builder Prime immediately improved Privacy Fence Company of West Michigan’s business in several areas. First, the intuitive platform gave Daniel a clear understanding of the daily schedules, lead management, customer interactions, and more. Additionally, reporting tools made it easy to access data such as gross profit margins, demo rates, and lead performance. As a result, Privacy Fence Company of West Michigan could ensure even more efficiency.
“We can run a report and see our net sales per lead issue is, our demo rates…it's absolutely beautiful. We can see what every person in the company is doing, and it is just seamless.”
Builder Prime’s customer service also earned high praise from Daniel, who said the team “felt like family,” always available to assist with anything they needed.
Daniel also found Builder Prime’s ability to display gross profit margins for every quote to be the most valuable feature. He described it as “absolutely second to none.” This game-changing feature gave his team the financial visibility they lacked with Jobber to help them adjust pricing and material costs, resulting in a remarkable increase in their gross profit margin; it soared from 15% to an impressive 47%! This transformative change not only improved their bottom line but fundamentally reshaped how they manage and grow their business.
The Payoff
Since implementing Builder Prime, Privacy Fence Company of West Michigan has seen incredible growth, including the following:
• 30% Increase in Close Rates: Professional estimates made a strong impression on customers, boosting the number of jobs they won.
• 35% Increase in Net Sales Lead Issuance (NSLI): More effective lead management improved pipeline performance and helped enhance their sales.
• 100% Growth in Jobs Sold: From July to September, the company doubled the number of jobs sold, successfully growing its operations and gaining new customers.
• 29% Higher Average Sale Amounts: Builder Prime’s tools helped maximize project value, allowing the company to enjoy more profitability.
• 47% Gross Profit Margin: Privacy Fence Company of West Michigan experienced a dramatic increase in gross profit margin from the previous 15%, driven by financial visibility and strategic adjustments.
These results not only boosted the company’s bottom line but also empowered the team to work more effectively and spend less time on administrative tasks, helping them build the foundation they needed to scale.
Conclusion
Daniel had several reasons for choosing Builder Prime over other CRMs. Unlike their previous system, Builder Prime offered robust reporting, giving them the insights needed to grow strategically. Its user-friendly interface and seamless onboarding process were a drastically different experience from the frustrating dilemmas they faced with Jobber. Most importantly, the exceptional customer service and ongoing support gave Daniel confidence in Builder Prime as a long-term partner.
“Builder Prime paid for itself many times over,” Daniel says. “It’s the best investment we’ve made for our company.”
With Builder Prime, Privacy Fence Company of West Michigan is positioned to continue scaling operations and increasing profitability. Daniel is particularly excited about future integrations and features that Builder Prime’s team is already developing to meet his company’s evolving needs for current and prospective clients.
For home improvement businesses looking to streamline operations, increase profitability, and grow with confidence, Builder Prime is the solution for your business.
