How Builder Prime Helped Johnny Gazoo Streamline Operations Across Three Companies
case study overview
The Company
Johnny Gazoo manages the operations of three distinct companies: All American Fence in Pensacola, Florida; its sister company, What A Fence in Cape Coral, Florida; and Ironclad Roofing & Windows.
The Challenge
Johnny Gazoo's main challenges were due to disorganization and the use of too many different tools, which made managing leads, estimates, customer data, and sales complex and frustrating.
The Solution
Builder Prime's all-in-one business management platform streamlined operations for all three companies, leading to further organization that benefited every organization.
The Payoff
Johnny Gazoo enjoyed a 68% increase in close rate and a 147% increase in annual revenue after implementing Builder Prime’s management platform into its operations.
The Company
Johnny Gazoo, a self-proclaimed “fixer” with a knack for turning chaos into order, manages three companies: All American Fence in Pensacola, Florida; its sister company, What A Fence in Cape Coral, Florida; and Ironclad Roofing & Windows. While each company operates in its own niche, from fencing to roofing and windows, they all had one big problem: messy, disorganized operations. Fortunately, Johnny found a solution: Builder Prime’s all-in-one business management platform.
Did you know that over 50% of roofing and window companies don’t make it past their third year? The same is true for fencing companies. Without suitable systems in place, it’s tough to scale, stay profitable, and keep customers happy. However, Johnny wasn’t about to let that happen to his business.
The Challenge
Before Johnny implemented Builder Prime, his companies were stuck in what he calls “organized chaos.” They were using too many different tools to manage leads, estimates, customer data, and sales. The plethora of tools and applications in their operations made it hard to understand the customer journey or to spot opportunities to win more jobs.
Ironclad Roofing & Windows didn’t have a dedicated CRM. Instead, the team relied on different apps: Hover for roof measurements, CompanyCam for project photos, and other programs for sales and tech needs. Their approach led to a million tabs open on their desktops, creating a disjointed experience for both sales reps and the back-office crew. As Johnny said, “When we looked at the data, we didn’t see the customer. That was a really big disconnect for the owners.”
Meanwhile, All American Fence and What a Fence endured another headache: lost leads. Leads would come in, but they weren’t handled properly, affecting the company’s ability to close deals efficiently. This ultimately hurt the company’s profitability.
With all these challenges in mind, Johnny required a single, streamlined system to pull together all the data, which would tighten their sales process and help get their operations in order and on track.
The Solution
Builder Prime's all-in-one business management platform was exactly what Johnny needed to help his companies run like well-oiled machines. The setup was a breeze, and Johnny raved about the Builder Prime support team: “Builder Prime has the most incredible team. They were always quick to respond, provide personalized video tutorials, and even jump on calls to ensure that everything was running smoothly.”
Builder Prime became the hub for everything for his fencing businesses, from managing leads to sending out estimates and collecting payments. Builder Prime integrates with Google Earth and Google Maps, enabling Johnny’s team to build and sell fences remotely. “Through the different features that Builder Prime offers, we’re able to quickly and efficiently get these estimates out.”
Builder Prime allowed Johnny’s companies to deliver accurate estimates quickly, even while working across different time zones. Over at Ironclad Roofing & Windows, Builder Prime pulled together all the scattered systems into one cohesive platform. This eliminated the challenges of bouncing between apps. As a result, sales reps could access all the information they needed, including roof measurements, photos, estimates, and contract details. They could see this data directly from their iPads while in the field, allowing them to present estimates and win jobs on the spot. As Johnny puts it, “You can say to a prospective customer, now these are the numbers, these are the gross profits, here are our margins. What’s stopping you from signing today?”
The Payoff
Builder Prime shifted Johnny’s companies from disorganized chaos into a streamlined workflow that empowered their sales teams and significantly boosted their bottom line.
- For All American Fence and What A Fence, the close rate increased by 68%, allowing them to nearly double their annual revenue from $1.5 million to a projected $3.7 million.
- For Ironclad Roofing & Windows, Builder Prime eliminated the need to juggle multiple applications, reducing the time spent managing sales data and earning more time to focus on winning jobs.
As Johnny reported, “The overall happiness with the workflow has increased tremendously,” especially among the sales team, who could now confidently close sales in a customer’s driveway.
A standout feature of Builder Prime is its built-in reporting feature for tracking marketing effectiveness. Using this tool, Johnny’s companies could see where their leads were coming from so they could focus on what delivered results. They could pour “more fuel on the fire” for their most successful marketing efforts and reduce efforts that failed to deliver results.
Whenever Johnny or his teams have questions or need support, Builder Prime’s responsive team is ready to help. The support team’s dedication to providing personalized guidance helped Johnny and his teams overcome the hurdles they faced during the implementation and optimization processes. This level of support was unlike other business management tools he used before.
Conclusion
For Johnny Gazoo and his companies—All American Fence, What A Fence, and Ironclad Roofing & Windows—Builder Prime has been nothing short of transformational. It helped them turn chaos into clarity, streamline operations, and scale their business. With a 68% boost in close rates and almost double the revenue, Builder Prime has set them up for success in a demanding industry where so many companies struggle to succeed.
