Deese Elite Concrete Coatings: Achieving Operational Excellence and Growth with Builder Prime
case study overview
The Company
Deese Elite Concrete Coatings is a family-owned business that’s all about delivering high-quality concrete coating services across Florida, Alabama, and Georgia.
The Challenge
As they took on more projects, their operations became a logistical nightmare and they struggled to expand without sacrificing the quality of service.
The Solution
Builder Prime’s all-in-one business management platform brought everything together under one roof for Deese Elite, including CRM, estimating, production management, reporting, and payments.
The Payoff
Since implementing Builder Prime, Deese Elite Concrete Coatings has seen impressive year-over-year growth, with a 34% increase in total sales, 20% more appointments booked, and a 7% boost in Net Sales per Lead Issued.
The Company
Deese Elite Concrete Coatings isn’t just another concrete company. They leave customers feeling more like family than clients. As a business, they’ve built a name on blending technical expertise with a friendly, personal approach, and that’s not a distinction they’re willing to part with. Their services span three states—Florida, Alabama, and Georgia—and include everything from residential driveways to large commercial projects.
The company’s success is rooted in its dedication to quality and service, but rapid growth brought new, unexpected challenges. As demand grew, it became clear that they were struggling—operations couldn’t keep pace with their ambitious business goals. To continue building their company without compromising their core values, they needed a streamlined solution like Builder Prime.
The Challenge
Deese Elite’s rapid growth meant more projects across multiple states. Backed by only a small team, the business juggled multiple operational tasks— lead management, scheduling, estimates, invoicing, payments, and more. The administrative burden was becoming too much, but hiring additional staff wasn’t an option.
Their key challenge was maintaining the personal, professional touch they’d become known for while managing a vastly heavier workload. At the same time, they needed accurate, real-time data to make informed decisions about their next steps as a company. Without a clear understanding of how their leads were performing or what their sales numbers looked like, they could not strategically plan for future growth.
The Solution
Builder Prime, an all-in-one business management platform, was exactly what Deese Elite was searching for. By combining a range of essential functions—CRM, estimating, production management, invoicing, payments, and more—into one system, Builder Prime allowed the Deeses to streamline every aspect of their business without the need to hire additional employees.
Before Builder Prime, managing leads was a logistical nightmare for the Deeses. The platform’s CRM simplified the process of tracking leads, setting appointments, and managing customer interactions. Now, the team could affirm that no leads slipped through the cracks, with every customer receiving the attention they deserved. This systematized approach enabled Deese Elite to maintain their warm, personal touch as their business scaled.
The platform didn’t just improve customer management—it took over production scheduling, invoicing, and payment processing. Tasks that used to occupy the team’s valuable time were now automated, which both reduced the administrative workload and cut down on human error.
One of the biggest game-changers for Deese Elite was Builder Prime’s ability to provide accurate, real-time data. With easy-to-read dashboards and detailed reports, the team could track all the metrics that mattered—lead performance, conversion rates, sales figures—all in one glance. Having this data at their fingertips allowed them to make smarter decisions, strategize effectively, and focus on the areas of the business that would drive the most growth.
They also benefited from automating routine tasks like follow-up emails, appointment reminders, and payment collections—a solution that freed up the Deese family to focus on growing their business instead of endless administrative work. This automation also meant they could scale up their business without having to hire additional staff, ultimately avoiding significant overhead costs.
With Builder Prime’s technological advantages in play, Deese Elite shifted from reactive to proactive. Instead of constantly scrambling to manage their day-to-day operations, they were able to strategize, plan, and execute—winning them more jobs.
The Payoff
Since implementing Builder Prime, Deese Elite Concrete Coatings has seen impressive year-over-year growth—not just in terms of sales, but also in their overall operations.
Here’s how the platform helped the Deese family take their business to the next level from 2022-2023:
- 34% Increase in Total Sales: Thanks to Builder Prime’s streamlined lead management and sales process, Deese Elite won more jobs than ever before. The platform made it easier to convert leads into paying customers, driving a 34% boost in total sales.
- 20% More Appointments Booked: With automated scheduling and follow-up tools, Deese Elite booked 20% more appointments, helping them keep up with demand without sacrificing the quality of service.
- 7% Boost in Net Sales per Lead Issued (NSLI): Builder Prime didn’t just help them close more deals—it helped them close even more valuable deals. The platform’s tools enabled Deese Elite to extract more value from each lead, resulting in a 7% boost in NSLI.
- Improved Operations: With Builder Prime handling everything from lead management to invoicing, the Deese family could focus on what they do best: providing top-tier service to their customers. The platform significantly reduced their administrative workload, saving time—plus eliminating the need for additional hires.
- Rising Referrals: By freeing up time to focus on providing an exceptional customer experience, Deese Elite saw an uptick in word-of-mouth referrals. As more happy customers spread the word, the business continued to grow organically.
Builder Prime didn’t just help Deese Elite improve their sales process—it gave them the tools they needed to build a more efficient, scalable business. With real-time data and automated processes, they were able to monitor and adjust to market demands while maintaining their excellence in customer service. To learn more about Deese Elite’s customer story, please watch this webinar.
Conclusion
For Deese Elite Concrete Coatings, Builder Prime’s all-in-one business management platform has taken their business to heights that they never would have dreamed of without expensive team expansions. Builder Prime truly smashed through their preconceived ideas about what was necessary to hit their business goals, by simplifying operation and delivering reliable data.
Builder Prime has empowered Deese Elite to excel, expand, and prosper without losing sight of what made them successful in the first place: exceptional service. With a 34% boost in sales and smoother operations across the board, Deese Elite is primed and ready for even more success in the competitive concrete coatings market. As they continue to grow, Builder Prime will be their secret weapon, helping them to reach new heights, while staying close to their roots.
