Deese Elite Concrete Coatings: Achieving Operational Excellence and Growth with Builder Prime
case study overview
The Company
Deese Elite Concrete Coatings is a family-owned business that’s all about delivering high-quality concrete coating services across Florida, Alabama, and Georgia.
The Challenge
As they took on more projects, their operations became a logistical nightmare and they struggled to expand without sacrificing the quality of service.
The How
Builder Prime’s all-in-one business management platform brought everything together under one roof for Deese Elite, including CRM, estimating, production management, reporting, and payments.
The Payoff
- 34% increase in total sales
- 7% increase in Net Sales per Lead Issued (NSLI)
The Company
Deese Elite Concrete Coatings is a family-owned business that’s all about delivering high-quality concrete coating services across Florida, Alabama, and Georgia. By combining technical know-how with a friendly and personal approach, Deese Elite has enjoyed rapid growth by always keeping customer satisfaction front and center. To keep up with the increased demand, the Deeses knew that they needed to sharpen up the operational side of their business to keep up with demand and maintain their stellar reputation.
The Challenge
As Deese Elite Concrete Coatings took on more and more projects across three states, the company faced several operational challenges. The first major challenge was streamlining operations to support their expansion without sacrificing the quality of service that they had built their name on. Managing leads, scheduling appointments, producing estimates, and handling invoicing and payments was turning into a logistical nightmare. The Deeses needed a solution that would allow them to manage these operational tasks effectively, without the need for hiring a small army of office staff.
Deese Elite prides itself on delivering a personal, professional experience for each customer, but as the work grew and the paperwork piled up, it was getting more challenging to give each customer the attention that Deese Elite wanted to consistently deliver.
Deese Elite knew that to make smart decisions and keep growing, they needed to streamline operations and be able to trust their data to make smart business decisions. Without reliable numbers, it was tough to track what was working and what wasn’t. They needed a way to bring together all their data: on marketing, customer management, and day-to-day operations, into one place, so that they could use it to grow their business.
The How
To tackle these challenges head-on, Deese Elite turned to Builder Prime’s all-in-one business management platform. This comprehensive, powerful solution brings everything together under one roof, including CRM, estimating, production management, invoicing, payments, and more, into an easy-to-use interface. And the best part? Builder Prime is quick and easy to set up, so in no time at all, Deese Elite was using Builder Prime to take control of their growing business.
With Builder Prime, Deese Elite finally had a system that made managing leads effortless. The platform made it simple to set up appointments, create estimates, and track customer interactions, so Deese Elite was able to maintain that all-important personal touch as the business scaled. With all of their customer info centralized in Builder Prime, Deese Elite could easily stay on top of things and deliver the warm, personal service their clients had come to expect.
Builder Prime didn’t just stop there; it also handled production management, invoicing, and payment, freeing up critical time for the team to focus on what they do best, leading to a happy team and even happier customers. Routine tasks that used to eat into the team’s time were now automated, and financial data was synced flawlessly. These changes not only cut down significantly on admin work and overheads, but it also meant that they did not need to hire more staff, as all of the usual admin staff jobs were taken care of by Builder Prime.
One of Builder Prime’s biggest perks? Real-time, accurate data. With Builder Prime’s easy-to-read dashboards and reports, the Deeses could finally track all the key metrics they needed, like lead performance and sales numbers; arming themselves with this toolbelt of knowledge meant that they could strategize and forecast the core areas of their business that would see it grow. With Builder Prime, Deese Elite could trust their data and use it to drive growth and profitability.
The Payoff
With Builder Prime as their right-hand man, Deese Elite saw impressive year-over-year (YoY) growth across the board. Total sales shot up by 34%, thanks to the platform’s ability to help them manage leads and close more deals. They also booked 20% more appointments, proving that Builder Prime’s tools were helping them convert more leads into paying customers.
Another big win for Deese Elite was a 7% boost in Net Sales per Lead Issued (NSLI); Builder Prime was transforming the entire sales process, making it smooth and efficient, meaning Deese Elite could get that critical value out of every lead that came their way. With this new approach to day-to-day processes, the Deeses were able to focus on driving revenue and making the most of their marketing dollars.
Builder Prime didn’t just help with sales, it gave Deese Elite the room it needed to deliver top service, without compromising on the back-end operations, or vice versa. With more and more customers being taken on, without compromising service, word-of-mouth referrals escalated. Happy clients spread the word, so the referrals kept on rolling in.
Conclusion
For Deese Elite Concrete Coatings, Builder Prime’s all-in-one business management platform has taken their business to heights that they never would have dreamed of without expensive team expansions. Builder Prime truly smashed through their preconceived ideas about what was necessary to hit their business goals, by simplifying operation and delivering reliable data.
Builder Prime has empowered Deese Elite to excel, expand, and prosper without losing sight of what made them successful in the first place: exceptional service. With a 34% boost in sales and smoother operations across the board, Deese Elite is primed and ready for even more success in the competitive concrete coatings market. As they continue to grow, Builder Prime will be their secret weapon, helping them to reach new heights, while staying close to their roots.
