Navigating TCPA Compliance: How Builder Prime Has You Covered

Update: On January 24, 2025, the FCC announced that it is delaying the start of the new “one-to-one consent” rule by one year. The rule will now take effect on January 26, 2026, or earlier if a court makes a decision on a challenge filed by the Insurance Marketing Coalition (IMC) and the FCC sets a new date. Builder Prime recommends continuing to focus on responsible marketing practices, including maintaining clear consent records and careful data handling.

As a home improvement business, challenges are constantly thrown your way. From Covid work restrictions; followed by supply chain issues and labor shortages; and then rising interest rates and stricter financing requirements–you’ve worked through it all and come out on the other side! 

Now, with updated TCPA (Telephone Consumer Protection Act) regulations taking effect in 2025, home improvement businesses face another challenge: ensuring compliance with strict rules for phone, text, and email communication.‍

And failing to comply isn’t just a slap on the wrist. It can lead to hefty fines, lawsuits, and a serious blow to your reputation. So, what do you need to watch out for, and how can you protect your business? Let’s break it down.

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TCPA Regulations are Serious Business

The TCPA is designed to protect consumers from unwanted and intrusive marketing communications. With stricter regulations, your business must:

• Document Consent Accurately: Automated systems require explicit consent to contact customers via calls or texts. If you cannot prove consent, you may be putting your company at risk.‍
• Respect Do Not Call (DNC) Lists: Accidentally calling someone on a DNC list can lead to immediate penalties.‍
• Limit Communication Windows: Calls outside permitted hours (8 a.m. to 9 p.m. in the recipient’s time zone) can put your business in hot water.‍
• Manage Opt-Out Requests: If a customer says “no more,” you’d better listen. Opt-outs must be processed immediately and effectively.

For home improvement businesses that rely on phone outreach or text messaging, these rules aren’t just guidelines–they’re legal requirements. Without a system to track, manage, and automate compliance, you’re at risk of costly errors.‍

How Builder Prime Can Help You Achieve and Maintain TCPA Compliance 

Builder Prime isn’t just a CRM. It’s an all-in-one business management solution. Because of the way that Builder Prime centralizes your data and communication, it is perfectly poised to help you stay on the right side of TCPA compliance. 

Here are just some of the ways you can use Builder Prime to help protect your business: 

• Organize Lead and Customer Data in a Centralized Communication Platform ‍
  • While some home improvement businesses use various third-party providers for lead communication, email marketing, or SMS/text messaging – you’ll have much better success staying compliant by keeping all communications in one platform. Builder Prime keeps all your lead information in one place. ‍
• ‍Categorize Leads with Consent Specifics‍
  • To prevent accidental outreach to leads without proper compliance – especially via automated texts – you and your team will need to be on the same page about who has provided consent and who has not. With Builder Prime, you have a very simple, easy-to-use “Do Not Contact” toggle that you can activate for specific leads.‍
• Adjust Settings So You Have Compliant Follow-Up Sequences‍
  • Builder Prime helps you easily set parameters for email, text, and call sequences so they stay within TCPA guidelines—from timing restrictions to opt-out instructions.‍
• Shine in Ways that Drive Inbound Leads to You‍
  • While TCPA Regulations could make leads harder to come by, you can focus on driving more direct inbound leads to your business. One of the ways you can do this is by providing a customer experience worth sharing and driving more 5-star reviews. By delighting your customers with all of the features in Builder Prime like professional estimates and automated follow-ups, you’ll be one step closer to getting those coveted 5-star reviews.  ‍
• Utilize Lead Performance Reports‍
  • Understand which lead sources are converting and how they’re performing as the new regulations go into effect. Builder Prime’s up-to-the-second and down-to-the-decimal accurate reporting helps you optimize your marketing efforts while ensuring you’re compliant every step of the way.‍

Simplify Your TCPA Compliance with Builder Prime 

From organizing lead data to automating workflows and tracking consent, Builder Prime simplifies everything—saving you time, money, and headaches. With an all-in-one business management platform powering your growing business while helping you maintain legal compliance–you can focus your energy where it really matters.

Don’t let TCPA regulations catch you off guard. Schedule a demo to learn how Builder Prime’s all-in-one solution can keep your business compliant while helping you win more jobs. 

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