Get Paid, Get Referrals: Why Payment Simplicity Matters

Within a home improvement business, you know that delivering an exceptional customer experience is the key to generating referrals and repeat business. 

Home improvement companies that value the customer experience may ensure that their website is easy to navigate for the initial lead; that their salesperson is professional and buttoned up; and that their installers keep the job site clean. 

But have you ever considered how your payment processing impacts your customer experience? 

Keep reading to find out how this critical step of the customer journey can affect your ability to get referrals. 

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Why Your Payment Process Matters for Referrals

Think about it: your customer has spent thousands of dollars on a new project for their home. They love the results, but if their final interaction with your company is a clunky, confusing payment process, that’s what they’ll remember.

On the flip side, if paying you is fast, easy, and secure, they’ll walk away feeling great about the entire experience and will be more likely to refer you to family and friends.

A seamless payment process helps you:

• Build trust and professionalism
• Reduce payment friction and delays
• Improve cash flow with faster transactions
• Encourage satisfied customers to leave reviews and refer your business

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How Builder Prime Payments Simplifies Your Payment Process

Builder Prime Payments is built specifically for home improvement businesses. It’s built into Builder Prime, a business management software, and streamlines how you collect and track your payments while improving the experience for your customers.

Here’s how it works:

‍1. Multiple Payment Options

Customers expect flexibility. With Builder Prime Payments, you can accept credit cards, ACH transfers, and even financing options – all within a single system. This makes it easy for customers to pay in a way that works best for them.

2. Seamless Integration

No more juggling separate systems. Payments are tracked and recorded automatically in Builder Prime, so you always know where your jobs stand financially. Having an all-in-one home improvement CRM like Builder Prime eliminates errors, speeds up reconciliation, and helps your office staff stay on top of invoices.

3. Faster Payments, Better Cash Flow

Waiting for checks in the mail? Chasing down unpaid invoices? Builder Prime Payments enables instant digital payments, getting cash into your business faster and reducing the need for follow-ups.

4. Professional and Secure Transactions

Customers feel more comfortable paying when the process is smooth and secure. With PCI-compliant security and fraud protection, you give customers peace of mind while protecting your business from chargebacks and disputes. And there are no more worries about a salesperson or installer misplacing cash, checks, or invoices. 

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Real-World Example: Revival Concrete Coatings 

A trusted provider of quality concrete coating solutions, Revival Concrete Coatings is committed to exceptional customer service. However, they noticed a gap in their customer experience regarding payment collection. They previously had very limited options for their customers, and they were seeking a solution that would also help them improve cash flow and minimize credit card fees. 

That’s when they implemented Builder Prime Payments. The impact on their internal team was immediate. The Revival team was thrilled to no longer be dealing with checks or paper invoices, and Revival ownership was happy about the improved cash flow and simplified bookkeeping. 

Of course, numbers speak for themselves. Once Builder Prime Payments was implemented, Revival saw a 63% increase in their total sales and an 81% increase in total contracts closed. 

Not only that, referrals and 5-star reviews increased - with reviews including comments such as “payment was fast and simple”. The results can’t get any clearer than that!  

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The Bottom Line: Happy Customers Pay Faster & Refer More

The last impression you leave with your customer matters just as much as the first. A hassle-free payment experience ensures their final interaction with your company is positive, professional, and smooth – leading to faster payments and more referrals.

Ready to transform your payment process and grow your home improvement business? 

Schedule a demo with Builder Prime today, and discover how easy it can be to process home improvement payments and deliver an experience your customers cannot help but rave about to their friends, family, and colleagues!