Builder Prime’s Brand Refresh

A Fresh Look for Our All-in One Business Management Platform

At Builder Prime, innovation is at the core of our platform. Built on cutting-edge technologies and industry best practices, we give contractors the advantage they need to stay ahead in today's fast-paced market. Everything we do is focused on propelling contractors’ success and elevating communities. 

Today, we’re excited to roll out a new brand identity for Builder Prime that speaks to our future and the home improvement companies we’re proud to serve.

Why Change Things Up?

Builder Prime is revolutionizing the home improvement industry. Our all-in-one business management solution seamlessly combines CRM, estimating, production management, marketing automation, payments, reporting, and more. We enable businesses to save time and resources, eliminate the need for multiple incompatible software solutions, win more jobs, and make informed decisions with ease. 

With a wealth of experience in residential home improvement, our team is dedicated to addressing contractors' unique needs and challenges head-on. Our brand needed a fresh look to reflect how technology is helping the home improvement industry continuously grow. 

New Brand Elements

Emphasis on Partnership: Builder Prime takes a proactive approach to providing best-in-class support and service–we see ourselves as your business partner and are 100% committed to your success. Our logo represents two hands shaking, a symbol of our commitment to being your partner in success. We welcome customer input in product development and prioritize open communication in all interactions, fostering trust and transparency.

Values-Based Branding:  Our core values shape everything we do—driving us to meet your needs with integrity, innovation, and a sense of community. Our values, described here in more detail, are Cultivate Community, Do the Right Thing, Move Forward, and Bring Your Own Batteries. The new brand elements align with these values and help us continue to find the amazing team members you have come to know and rely on.

Design Components: Our fresh design features earth tones—concrete, wood grain, and steel—echoing the craftsmanship and tenacity that define your business, day in and day out. The rough edges in our designs are a nod to the grit, guts, and hard work it takes to thrive in this industry. Everything about our look is designed to reflect the home improvement businesses we have the privilege of working with.

Our Website: Built with You in Mind 

Along with the new brand, we’ve overhauled our website. Our website is designed to make sure you get the info you need quickly–with faster navigation and informative resources. Everything about our new site is designed with you in mind, meaning you won’t waste time hunting for what you need. We’re driven by excellence, and it shows in every part of our platform, website, and new brand.

Looking Ahead: We’re in This Together

This brand refresh is only the beginning. We’re energized and ready to push the limits of what Builder Prime can achieve for the hundreds of home improvement businesses that trust our platform to fuel their success. From helping you improve every step of your workflow with automation from lead to referral, we’re here to support your growth—every step of the way.

To everyone who’s been with us from the start, and to those just joining Builder Prime: thank you. Let’s continue building something great, together.

If you are interested in learning more about Builder Prime, please feel free to schedule time with a product expert today. 

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