Builder Prime vs. HubSpot

February 26, 2022

Builder Prime Vs. HubSpot

Which CRM Software Is The Best Solution For Home Improvement Contractors?

Are you a home improvement contractor looking for the best CRM software for your company? This article will help you with your searching by comparing two popular solutions: Builder Prime and HubSpot.

Both programs have excellent CRM features. There are, however, major differences between the two. Let’s take a look at them now…

Builder Prime And HubSpot Comparison

Contractor-Specific CRM Vs. General CRM

The biggest difference between Builder Prime and HubSpot is that Builder Prime is contractor-specific and HubSpot is not. Builder Prime was made exclusively for the home improvement industry. HubSpot was developed for use in any industry.

This is a critical distinction because it greatly affects what the programs do and offer. Here’s how…

Out-Of-The-Box Functionality

Since HubSpot serves all industries—from retail to manufacturing to healthcare—its features and functionality have to remain broad. As a result, it can require extensive customization, setup, and cost before a contractor can implement it into their business.

By narrowing the focus on ONE industry, Builder Prime incorporates everything contractors need into one program. Builder Prime’s default settings are based on the proven workflows proven workflows of home improvement contractors. This allows contractors to incorporate the software into their operations from day one. From there, it’s easy to optimize settings as needed so they fully synergize with company-specific processes.

Estimates And Production Management

While both software solutions provide comprehensive CRM tools, only Builder Prime offers contractor-specific features such as estimation and production management. This gives you total control of projects from start to finish.

This all-in-one system cures a major pain point contractors have with most CRM solutions: the software shuffle. Many CRM programs aren’t designed to work beyond the marketing/sales stage. Once a project passes that phase, contractors need to utilize separate programs for tasks like estimate creation and production.

Builder Prime’s all-in-one functionality allows a seamless transition from lead to sale to production… and beyond. No more software shuffle—you’ve got every tool you need in one program.

Lead Tracking, Follow-Up, And More

HubSpot has a nice set of lead-tracking and follow-up tools: Meeting schedulers, sales automation, KPI reporting, and more.

Builder Prime also has these features… but they’re specifically focused on the needs of contractors:

What’s The Price?

Price is one of the biggest differences between Builder Prime and HubSpot.

HubSpot’s CRM Suite bundle comes in three different pricing plans:

  • Starter: $45 per month
  • Professional: $1,600 per month
  • Enterprise: $4,000 per month

The wide price range between the plans is due to the substantially varied features and functionality each plan offers. For example, the Starter plan ($45/month) includes 1,000 marketing contacts, limited mobile optimization, and one shared inbox. The Enterprise plan ($4,000/month) includes 10,000 marketing contracts, full mobile optimization, and up to 100 shared inboxes.

Builder Prime offers four pricing plans*:
  • Startup: $79 per month
  • Essentials: $159 per month
  • Growth: $239 per month
  • Enterprise: Custom Quote

All Builder Prime plans—including Startup—come with CRM, estimation, and production management capabilities. The higher-priced plans naturally come with more features but the difference in cost between each plan is less extreme than HubSpot.

Something else to consider: Even though Builder Prime is the most comprehensive contractor-based CRM software, its top plan (Growth) starts at just 6% of HubSpot’s top plan (Enterprise). Explore Builder Prime User Reviews and Case Studies to see how it delivers big bang for the buck.

*Pricing reflects 20% savings when renewing annually versus monthly. Visit our Pricing page for details.


HubSpot has some really solid CRM tools. It’s not a contractor-specific solution, however, so it lacks features such as estimation and production management. It can also be expensive to customize to the specific needs of the home improvement industry.

Builder Prime was developed from the ground up exclusively for contractors. It contains ALL the tools contractors need to take projects from start to finish—without the costly, cumbersome setup.

Explore all Builder Prime has to offer with a 100% risk-free trial or live demo.

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