What is a Cloud-Based CRM?

September 7, 2023
Identity

What is a Cloud-Based CRM?

You may already have a high-level understanding of what a customer relationship management system (CRM) is, but it is important to be familiar with the concept of cloud-based CRMs; its features, benefits, and why it is essential for your home improvement business.

A cloud-based CRM is a software that is hosted and accessed over the internet via cloud computing technology. This differs from a traditional on-premises CRM system that requires hardware infrastructure and dedicated IT support. Cloud-based CRM systems operate completely in the cloud and therefore do not have the need for in-house servers and maintenance.

There are 5 key features of a cloud-based CRM:

  1. Centralized Customer Data
  2. Accessibility & Mobility
  3. Scalability
  4. Automation & Workflow Management
  5. Integration Capabilities

1. Centralized Customer Data

A Cloud-Based CRM provides a single, consolidated database that stores and manages customer information in real-time. This single repository ensures that all customer data, including contract information, communication logs, sale history, etc. is reachable to all CRM users with authorized permissions from any location or device at any time.

2. Accessibility & Mobility

As mentioned above, cloud-based CRM systems offer the flexibility to access important customer information from anywhere, at any time, on any device with internet access. This functionality allows sales reps, customer support managers, and anyone else with a need, to collaborate and provide service to their customers from the office or while in the field, or while lounging on a beach in Mexico.

3. Scalability

Cloud-based CRM platforms are very customizable to your business needs and therefore highly scalable. As your business grows, it is easy for your CRM to grow with you by adding additional users, increasing your data storage capacity, and adding additional capabilities without having to install additional infrastructure or software.

4. Automation & Workflow Management

A cloud-based CRM is able to automate various tasks that would otherwise be manual. The Builder Prime CRM, for example, can streamline everything from lead tracking, to worry-proof follow-up, to precision reporting. This eliminates the worry of human error and since everything is updated in real-time in the cloud, there is no concern of two people unnecessarily duplicating the same task.

5. Integration Capabilities

Many cloud-based CRM systems offer integration with other business applications such as estimation tools, photo-capturing applications, e-signature apps, external email and calendar functionality, etc. Integration capabilities empower your team to have an all-encompassing view of customer interactions across multiple channels and therefore can provide a personalized experience for prospects and customers.

There are many benefits of utilizing cloud-based CRM software including cost-effectiveness, data security, and business intelligence.

Cost-Effectiveness

A cloud-based CRM takes away the need for upfront investments in hardware infrastructure and reduces IT maintenance costs. Many CRM systems include personalized customer support as part of the cost of the subscription, reducing the amount of in-house IT support required. With subscription-based CRMs, you are empowered to scale your CRM usage according to your requirements as you grow, only ever paying for the features and resources that are beneficial to you and your team.

Data Security & Backup

Data security is a huge priority for cloud-based CRM systems. Most utilize vigorous encryption protocols, limit access controls, and perform regular backups to protect customer information. In the unfortunate event of hardware failure, data entered into cloud-based platforms can be restored.

Business Intelligence & Analytics

Cloud-based CRM solutions, including Builder Prime, often incorporate built-in reporting and analytics capabilities. Your business can gain beneficial insights from customer data, track sales rep performance, measure email & SMS campaign effectiveness, and have the ability to make data-driven decisions to continuously improve your business strategies.

Cloud-based CRM software is a game-changer when it comes to customer relationship management. Its ability to centralize customer data, provide accessibility from anywhere, offer scalability, automate workflows, and facilitate integration with other business tools, makes it a powerful tool for enhancing customer relationships and driving your home improvement company toward success.


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